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Hoteliers Digest

Hotelier’s Digest #1: Revenue Management and AI, marketing tips, and featured articles

Published 9 months ago • 2 min read

Four Sides Hospitality Consulting

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Hoteliers Digest

Hello Reader,

Welcome to the first Hoteliers Digest. A slightly different layout to give you more helpful information to start your week.

This week, articles on revenue management and AI, marketing tips to help send potential guests to your hotel's website, and tips on helping to differentiate your property from the competition. Plus at the end, an interview with the COO at Pace Revenue about the future of revenue management using AI.

Recent Articles

Drive Direct Bookings with trivago’s Booking Link

Earlier this summer, trivago announced a new way for independent hotels to drive bookings through a free booking link that appears in the search results on the site. Learn more about driving more guests directly to your booking site.

​Read more →​

Use SiteMinder To Save Money And Earn More Revenue

SiteMinder is the world’s leading channel manager that is packed with features to help hotels perform better. Some of those features includes its website builder, its ability to be integrated with 100+ property management systems (PMS) for hotels

​Read more →​

How to Capitalize on Canadian Government Travel by Getting Listed on the Accommodation Directory of Canada

The directory is used by Canadian government employees and contractors when travelling within Canada, and outside of the country. The deadline is quickly approaching.

​Read more →​

Recent Tips & Tricks

Marketing

​6 Effective Hotel Marketing Strategies to Boost Your Revenue​

From Xotels, an article about driving more bookings to your website and away from OTAs.

Marketing

​Transforming Your Hotel into a Destination: Branding Strategies for Competitive Differentiation​

"In the intricate and highly competitive world of the hospitality industry, finding a way to stand out amongst a sea of competitors can be a daunting task." - Lybra

Design

​How Hotel Pricing is Going to Change in the Age of AI​

"Imagine a world where your hotel knows what a guest wants even before they do. A world where your pricing strategy is not just about numbers, but about understanding choices, dreams, and the urge to travel." - RateGains

Free Guides & Tools

📈

Hotel Revenue Pickup Report

​Get Template →​

📘

What is Hotel Metasearch Marketing?

​Free ebook →​

📘

The Top Hotel Tech Products and Trends of 2023

​Get the ebook →​

Featured Media

Hotel Revenue Management and AI

Jason Pinto, Co-Founder and COO at Pace Revenue, explains how AI is impacting revenue management in the hotel industry. He shares how AI is giving revenue managers greater results, and is helping with their decision making. A 30 minute video interview.

Watch Now​

That's it for this week's newsletter. The aim is to publish this weekly, but may switch to biweekly. Let me know what you think.

Have a great week ahead, and for most of Canada: enjoy your civic holiday.

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Four Sides Hospitality Consulting

​www.foursidesconsulting.com​

525-654 Cook Road, Kelowna, BC V1W 3G7
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Hoteliers Digest

James McCullough

Lead consultant for Four Sides Hospitality Consulting. Weekly newsletter about hotel operations, vacation rentals, and business development. Join 600+ professionals around the world.

Read more from Hoteliers Digest

Good morning, A quick reminder on two incredible offers for the month of November which end in just a few days: 🏨 SiteMinder Save 50% for the first 6 months when adding on Demand Plus SiteMinder is one of the world's leading channel managers for hotels. It has been the focus of my articles this year, because not only is it modern, easy-to-use, and is constantly improving, it can save hotels a lot of money on central reservation fees, and OTA fees from Booking.com or Expedia. Here are the...

5 months ago • 2 min read

Maximizing Efficiency: The SiteMinder Experience – 6 Months Later Earlier in the year, an article titled Use SiteMinder To Save Money And Earn More Revenue was published, projecting the savings that would happen after switching a property’s central reservation system (CRS). That article was mainly speculation on the fees associated with direct bookings and not having to pay for a service like GuestFolio for guest messaging. Around the same time the article was published, a boutique hotel was...

6 months ago • 3 min read

Hotel Revenue Report for 2024 Updated for 2024 - plus available for free for a limited time in celebration of my birthday this weekend. Pay what you want until the end of November. Read more below or click through to see more pictures. CA$5.00 90 Day Pickup Report - 2024 Version A pickup report is extremely useful in determining rate strategies and can help calm the fears of the owner who sees... Read more Get it now! A pickup report is extremely useful in determining rate strategies and can...

6 months ago • 2 min read
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