Lead consultant for Four Sides Hospitality Consulting. Weekly newsletter about hotel operations, vacation rentals, and business development. Join 600+ professionals around the world.
Drive Direct Bookings with trivago’s Booking Link
Earlier this summer, trivago announced a new way for independent hotels to drive bookings through a free booking link. This link appears on the hotel profile when doing a search on the website. With trivago receiving 60 million visits per month, allowing hotels to redirect to their own websites from the site is incredibly important in capturing the guest.
The metasearch companies, like trivago, that compile the the various room rates across other booking sites are becoming a more important step in the booking process for the traveller. Before this year, those searches redirected the traveller to Booking.com, Expedia, and other booking sites. The hotels pay higher commissions for those reservations, but the guest also pays in the form of a worse booking experience.
With the free booking link, similar to the links that can be created on Google Business and Apple Business Connect, hotels will be able to give those guests the best booking experience from the start. It will allow guests to see all the available room types, add on dinner reservations, or explore the other options available at the property that generate more revenue for the hotel.
The completed bookings will be charged a commission depending on the partner and the campaign you choose. It is going to be a lower commission than Booking.com and Expedia, and the guest information will be yours to use with future offerings.
Continue reading for more details about this.
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Hoteliers Digest
James McCullough
Lead consultant for Four Sides Hospitality Consulting. Weekly newsletter about hotel operations, vacation rentals, and business development. Join 600+ professionals around the world.
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