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Hoteliers Digest

Gain invaluable insights from James McCullough, lead consultant at Four Sides Hospitality Consulting. This weekly newsletter is a must-read for 700+ global professionals seeking expert guidance on hotel operations, vacation rentals, and business growth strategies. Use the knowledge to stay ahead of your competition.

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Hotelier's Digest Edition #5: OTAs: Not Just About Price - Debunking the Discount Myth

Edition #5 This week's featured analysis challenges the belief that travelers choose OTAs primarily for cheaper rates, revealing instead that convenience and trust drive OTA success—much like the Amazon shopping experience. Former Googler Anne-Laure Le Cunff's new book "Tiny Experiments" offers fresh perspectives on work-life balance for busy hospitality professionals. Don't miss Xotels' 14 essential revenue strategies and Cloudbeds' important podcast on the growing talent gap in our...

Hotelier's Digest and Four Sides Hospitality Consulting

Edition #4 Discover essential revenue strategies in our featured articles: Lybra Tech reveals why discounting harms brand value while Lighthouse details nine effective pricing models to maximize your property's revenue. For inspiration, explore Dezeen's showcase of White Lotus-worthy luxury hotels, then tune into our Spotlight Podcast where Nadine and Hotel Tech Report's Jordan Hollander discuss AI's transformative impact on hospitality technology. Interesting Items Is Your Hotel's Booking...

Edition #3 In this week's roundup, I'm sharing insights that have transformed my approach to hospitality: how storytelling creates emotional connections that drive direct bookings, the game-changing potential of "invisible" AI that enhances guest experiences, and essential revenue management tools that have boosted properties' ADR by up to 25%. I've also included personal productivity strategies from Ryan Holiday and an innovative "dis-loyalty" approach that's reshaping how we think about...

Every hotelier knows that defining moment – gazing at empty future months, working to understand booking patterns, or explaining revenue projections to stakeholders. After years of working with traditional PMS reports, I understood there had to be a better way. That is why I have reimagined our pickup report for 2025. This is not just another spreadsheet – it is a tool developed from real conversations with hoteliers who needed clarity in their revenue decisions. The enhanced 2025 edition...

Four Sides Hospitality Consulting Lighthouse (formerly OTA Insight) Good morning, Reader, I have a new partner to tell you about which you may be interested in. Lighthouse, an innovative hotel revenue management company which can also help vacation rental managers or larger hotel management companies. Lighthouse offers several cutting-edge tools to help boost your property's bottom line. In this newsletter, I will give you the lowdown on Lighthouse, how using their software can benefit you,...

Good morning, A quick reminder on two incredible offers for the month of November which end in just a few days: 🏨 SiteMinder Save 50% for the first 6 months when adding on Demand Plus SiteMinder is one of the world's leading channel managers for hotels. It has been the focus of my articles this year, because not only is it modern, easy-to-use, and is constantly improving, it can save hotels a lot of money on central reservation fees, and OTA fees from Booking.com or Expedia. Here are the...

Maximizing Efficiency: The SiteMinder Experience – 6 Months Later Earlier in the year, an article titled Use SiteMinder To Save Money And Earn More Revenue was published, projecting the savings that would happen after switching a property’s central reservation system (CRS). That article was mainly speculation on the fees associated with direct bookings and not having to pay for a service like GuestFolio for guest messaging. Around the same time the article was published, a boutique hotel was...

Hotel Revenue Report for 2024 Updated for 2024 - plus available for free for a limited time in celebration of my birthday this weekend. Pay what you want until the end of November. Read more below or click through to see more pictures. CA$10.00 90 Day Pickup Report - 2025 Version Monthly spreadsheets tracking 90-day blocks Two-year monthly comparison sheets Annual summary dashboard comparing... Read more Get it now! A pickup report is extremely useful in determining rate strategies and can...

Hotel Revenue Report for 2024 Updated for 2024 - plus available for free for a limited time in celebration of my birthday this weekend. Pay what you want until the end of November. Read more below or click through to see more pictures. CA$10.00 90 Day Pickup Report - 2025 Version Monthly spreadsheets tracking 90-day blocks Two-year monthly comparison sheets Annual summary dashboard comparing... Read more Get it now! A pickup report is extremely useful in determining rate strategies and can...

Four Sides Hospitality Consulting Hotelier's Digest #2 Hi Reader, Welcome to the latest Digest. You may be aware, but probably not, that I live in Kelowna, British Columbia. Last week, a wildfire grew quite quickly on Thursday in West Kelowna, and then in the evening jumped over the lake into Kelowna. It's had a devastating consequence in the community with over a hundred homes lost, 15,000+ people evacuated to areas outside of the city, and the loss of the Lake Okanagan Resort, a hotel that...